Why Your Real Estate Agency Should Look into CMA Software

The American Dream used to include the white picket fence surrounding a home, but in 2016, the homeownership rate fell to the lowest rate seen in 50 years. However, as millennials and Gen Yers get older, the housing market seems poised to go up. In 2017, they made up almost 35% of home buyers, and that percentage is expected to only increase as time goes on. In February 2018, the median sale price of new homes was higher than in 2008 or 2017, recovering from some of the loss it faced during the 2008 crash. The Census Bureau reported that in February 2018, the median price was $326,000; in 2008 it had been just $177,000 and in 2017 it was $207,000. Realtors and the real estate market are looking to keep this trend going of course, and are finding that real estate software and marketing online can go a long way.

Talk to Me About Real Estate Software and Advertising Online

If your firm is quite large and you’re dealing with a high amount of clients and property, real estate CMA software can help you keep it all together. This type of software can help with lead generation, managing customers and transactions, and figuring out how to connect with prospective buyers and sellers alike. Ultimately, real estate software can help keep you organized, your workflow streamlined, and provide a platform where all your information is in one place.

In terms of advertising online, a high percentage of buyers will check out a home online first, scroll through pictures, gather pertinent information, and narrow their choices based on what they find online. Not listing a property online can now mean missing that exposure, which means fewer hits. YouTube videos — say, a walkthrough of a home — can also be effective, especially for younger buyers. Indeed, YouTube videos reach more people between the ages of 18-34 and 18-49 than any cable network.

Making sure the website that lists properties is well designed, kept up to date, and is welcoming is important though. Over 95% of consumers who took part in a recent study said that they looked at design over content first, to gauge whether they trusted a particular website.
Why Is CMA Software So Useful?
CMA stands for comprehensive-meta-analysis. This lets real estate agents perform a basic analysis in a short amount of time, once they’ve input their data. They can track results like hits or clicks on a listing and see what the trends mean. CMA tools and CMA reports can lay all the data out neatly for comparison and to search for insights within the information.

CMA software helps real estate agents write out detailed reports that can help win more offers and produce more listings. Beautiful presentations can be put together using cloud CMA and will help impress prospective clients. Depending on what kind of CMA software you use, there might be other features or perks included in their package, like local school listings, Yelp reviews, and so forth.

How Can CMA Tools Help Real Estate Agents Further?

CMA tools work like other real estate software tools — they help the real estate agent look polished and professional in front of clients, manage their time more effectively, and create a top notch online presence to attract new customers. Homeowners will feel like they’re working with an agency they trust and that their home is in good hands.

Listings have never been easier to draw up, reports and appraisal tools are easily accessible, and CMA formats can now stretch from your computer to your hand, thanks to being able to work with tablets and even cell phones. And most are quite simple to use, but do have built in customer support you can call or email if you need assistance.

Investing in CMA software and other real estate software is a smart move for any real estate agency looking to be competitive and on top of their game. It will allow you to have a more productive workplace and stay savvy in a changing business.

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