Here in the United States, the use of signage is hugely important. From grocery business signage to billboards, signage comes in all different shapes and sizes – and matters quite a bit to the success of just about every business out there. After all, the average person here in the United States will see as many as 3,000 different signs and other such advertisements over the course of just one single day alone, and many of these signs can have a huge impact on the purchases that they end up making.
First, let’s take a closer look into the world of off site signage. Billboards are one of the most popular types of this off site signage, and many people see them on a near daily basis simply as part of their regular commute to work. While most people will not take note of each and every billboard that they pass, the vast majority of all people – up to 71% of them, as a matter of fact – will notice at least some of them. And nearly 60% of all adults in this country have found an event or a restaurant on a billboard that they later enjoyed attending, showing just how powerful billboards can be when it comes to decision making.
But on site signage is just as important as off site signage, if not even more so. On site signage comes in many different forms, often created through the use of specialized retail signage software. From grocery business signage to retail price tags to various other forms of in-store marketing, on site signage has been found to be the equivalent of taking out as manias 24 full paged newspaper advertisements over the course of just one single year.
Unfortunately, some people think that on site signage like shelf tags or grocery business signage is out of date, as so much of the retail world has moved to various online platforms. However, this is actually far from the case, as up to 94% of all purchases are actually still made on site, in a brick and mortar store location. After all, many people simply like to see a product and inspect its quality before making a final purchasing decision. This holds particularly true in various grocery stores all throughout the country, something that means that grocery business signage will be more important than ever.
Signage like grocery business signage can even spur people on to make purchases that they would not otherwise have made, something that is surely hugely beneficial for all businesses throughout the country. After all, more than 80% of all people make a final purchasing decision in store, and not any time before. In addition to this, more than 65% of all people have actually made a purchase directly because of signage, such as but certainly not limited to grocery business signage, that they saw.
While signage like grocery business signage is ideal for the advertisement of on sale items, grocery business signage and the like can be useful even for fully priced items. This is something that has been supported by a number of studies, including one that was conducted by Brigham Young University in recent years. In this study, it was discovered that fully priced merchandise that was advertised through the use of on site signage actually sold up to 20% more than comparable full priced merchandise that had not been advertised through the use of on site signage.
Signage can also be critical for providing information, something that can be essential in places like the typical grocery business. A grocery business will not only need to draw people in, but will need to show them specific statistics so that they can make the best purchasing decision. For instance, how much the food costs per pounds can be just as important as the overall price of the actual product. This allows for more direct comparison of differently sized products, something that many a customer appreciates greatly.
At the end of the day, there is no doubt that signage of all kinds matters. From off site signage to on site signage, all signage truly has its place.