Why Packaging Matters More Than Ever

Good packaging, from chocolate packaging to dog food packaging to even seasoning packaging, can make a world of difference to today’s consumers. After all, the average grocery store carries as many as 20,000 different and distinct products all within the confines of one building. In order to get the attraction of those who are coming there to shop, the packaging that products use, from chocolate packaging to even things like vegetable and fruit packaging, must catch the eye and serve, in some way, to draw the consumer (and potential customer) in. Without this, it is unlikely that your product will be successful, especially in comparison to the many of the other similar products that it is competing for attention against.

The statistics that have been gathered surrounding packaging more than support this. For one thing, companies that put a lot of focus in their packaging see their consumer base rise by as much as 30% – nearly one whole third. In addition to this, around 40% of all customers, at least here in the United States, will actually share interesting forms of packaging and interesting packaging designs on their various social media platforms. Therefore, simply having interesting packaging can be a great way to get free advertising and marketing for all kinds of products.

Packaging, from chocolate packaging to packaging for dog food to organic tea packaging, must convey all the information that a customer might want to know about any given product as well. After all, more than 60% (around 62%, to be just a bit more precise) of all consumers will carefully read the packaging of the products that have caught their eye, be that chocolate packaging or the information on printed coffee bags. The data also shows quite clearly that as many as 85% of all shoppers in this country will ultimately inform their shopping decisions based off of the packaging that they read.

One good example of this can be seen in the industry of tea and coffee, two hugely popular beverages that are consumed on a daily basis by more than half of the adult population of the United States. After all, the average coffee drinker is actually likely to have just over three cups of coffee each and every day – a decent amount, when you really think about it. For most people the tea and coffee that they ultimately end up consuming matters quite a bit to them, and they will often use tea and coffee packaging to help them make an informed decision about the products they are interested in buying.

For instance, tea comes in many different varieties and therefore packaging is quite essential indeed for choosing the one that you like. Black tea is by and large most commonly consumed not just here in the United States but in the world as a whole. As a matter of fact, it has even been found that more than three quarters of all tea consumed will be black tea, followed by just under one quarter of all tea consumption made up of green tea. But though black tea is so widely popular and loved, there are many reasons why someone might need green tea instead. Caffeine is one reason, as green tea will only have a mere 20 or so mg of caffeine per serving (and no more than 45 mg at the very most). For those who are more on the sensitive side when it comes to caffeine, this can be more than ideal, to say the very least. Therefore, it is quite hugely important indeed for all types of packaging to reflect such things so that consumers can make as educated of a choice as possible when it comes to what they put into their bodies on a regular basis.

Chocolate packaging matters, as does tea packaging and protein powder packaging and beyond. The right chocolate packaging (or any other such packaging, of course) can make a world of difference not only for the typical consumer, but for total sales as well. At the end of the day, everything from chocolate packaging to packaging for tea to pet food packaging can make an impact – and therefore it should not be discounted in the slightest.

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