Packaging is a quiet form of communication. That doesn’t mean it can’t produce some very loud results.
When customers browse the grocery aisle they tend to go for what they know. If they’re trying something new? A combination of smart color schemes, snappy slogans, and interesting logos is needed to draw them in. Your protein powder bag or custom printed coffee bag may look good now, but there’s no reason it can’t be even better. The art of design is a complex one and something that will be explored in further depth below.
Let’s see how you can bring out the best in your next product line with just a few tweaks.
Coffee And Tea Is Only Getting More Popular These Days
Should you work in the coffee or tea industry, you’re likely aware of the incredible statistics coming your way. A tasty drink is an American staple, supporting a worker’s morning and helping students wind down after tests. It’s estimated the average American coffee drinker consumes three cups per day. The concept of iced coffee and cold brew, interestingly enough, dates as far back as the 1600s. Japan was the first pioneer of this delicious version, followed behind by Algeria in the late 1800s.
Impulse Buys Are Just As Important As Repeat Customers
You might not think much of the impulse buy, but recent statistics might give you reason to reconsider. An illuminating 2016 West Rock Consumer Insights Study revealed 65% of consumers have tried a new product just because the packaging caught their eye. Imagine how many more protein powder bags you could be selling as a result! A clear pouch bag with a bright logo or a food packaging label that gets across its message in a more clever way will do two things. They’ll make repeat customers feel more confident about their dedication and curry new visitors in the blink of an eye.
Good Design And Great Design Is Separated By Artistry
The only problem with good design is exactly what it says on the tin…making it good enough to stand out. Over 85% of shoppers in a recent survey said their purchase decisions are informed by reading a product package while out shopping. Not only does your protein powder bag need to stick out, it still needs to be attractive and informative. There’s a reason why so many people major in fields relating to design and marketing. It’s a delicate balance that needs to be respected if you want to see results.
The Less Is More Approach Works Nearly Every Time
Here’s a good way to get a handle on the basics sooner rather than later: less is more. While you might be tempted to overload your dog food packaging or chocolate candy bag with as many informative words as possible, this can come across as cluttered to the browsing eye. Nearly two out of three Americans actively read food labels, particularly if they’re on a diet or are minding allergies. Businesses that pay close attention to their packaging have reported a 30% increase in consumer interest. You can even get free advertising out of it.
Update Your Commercial Packaging And Reap The Results
Did you know 40% of today’s consumers would share a photo of a product they bought on social media if the packaging was interesting? This is just one of many benefits you can gain when you take a more critical eye to your protein powder bag. Food packaging, just like billboards and t-shirt designs, rely on a mixture of color theory and informative design. You need to pull people in with an attractive look, then help them stick around with a product that explains itself. The market is only getting more saturated from here, so take some time now to think about how you could be doing things better.
There’s a whole world of impulse buys and happy customers waiting!