What Can Marketers Learn From Facebook’s Purchase of Oculus?

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Lately, the question on many marketers’ lips is, “What is Facebook doing?” The internet giant’s recent $2 billion purchase of virtual reality glasses manufacturer Oculus sparked considerable debate — and left many others confused. First, the purchase enraged gamers who fear that Facebook will donate too little time to video game development. Second, business owners are still working out the exact reasons why Facebook purchased Oculus VR — and what potential, if any, CEO Mark Zuckerberg sees in it from a marketing standpoint.

What Does Facebook’s Acquisition of Oculus Mean For Gamers?

CTO John Carmack shocked people in the gaming community by describing Facebook’s acquisition as markedly positive. Although Carmack admits that he did not know about Zuckerberg’s intentions, he admits that the majority of the gaming community’s fears are somewhat far-fetched. According to PC Magazine, Zuckerberg does not plan to put a halt to game development. “Immersive gaming will be the first, and Oculus already has big plans here that won’t be changing and we hope to accelerate. The [Oculus] Rift is highly anticipated by the gaming community, and there’s a lot of interest from developers in building for this platform,” Zuckerberg reiterates. “We’re going to focus on helping Oculus build out their product and develop partnerships to support more games.” Concerns about data-mining, PC Magazine continues, may have some merit.

Facebook’s Marketing Motivations Explained

Although Zuckerberg did not explicitly state his reasons for purchasing Oculus, there are several key motivations marketers can infer — and learn from, too. The most obvious reason is staying as current — and relevant — as possible. Similarly, the best SEO and SEO techniques take all changes and algorithm updates into consideration. Zuckerberg is also diversifying his company (instead of relying on social media alone). In the same vein, the most successful SEO services incorporate a variety of marketing tactics — such as SEO, content marketing, email campaigns, and PPC advertising.

Facebook purchased Oculus for very specific reasons. Gamers don’t have to worry about Zuckerberg abandoning game development, but marketers should carefully consider — and learn from — Zuckerberg’s reasons for purchasing the virtual reality firm. Stay on top of the most recent conventional wisdom and SEO tips, and strengthen SEO campaigns with content marketing, PPC advertising, and email campaigns. This is a great source for more. Check out this website for more.

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