Did you know that more than two billion people use the internet worldwide? The internet is full of potential business, so advertising online is one of the best ways to reach large amounts of potential customers. In order to effectively market and advertise your business online, however, several important internet advertising techniques must be implemented.
1. Email advertising. Email advertising allows you to directly communicate with groups of people. This is important because 44% of email recipients have made a purchase based on a promotional email, and 82% of users open emails they receive from companies. Since 3.6 billion email accounts were in use in 2013, email advertising is one of the most effective ways to reach more potential customers.
2. Website design. You only have one chance to make a first impression on users, so your website must immediately attract the attention of every user who visits it. Fortunately, this can be achieved through the strategic use of logo design, graphic design, and video composition. By making your website as attractive and responsive as possible, it will become more user-friendly.
3. Mobile web design. In addition to working flawlessly on desktop computers, your website must be compatible with all mobile devices, as well. This is because 21% of all eCommerce sales come from mobile web usage, and 65% of mobile users use their devices to make purchases or find local businesses. By making your website compatible with mobile devices, you will be able to reach more users.
In order to properly market your website online, several web advertising strategies must be implemented. Email advertising, web design, and mobile web design, for example, are all effective in their own ways. By utilizing these types of marketing techniques, you will be able to attract more potential customers. Good references here.