The Mad Men Guide to Advertising Your Small Business

The Mad Men Guide to Advertising Your Small Business

Benefits of ada signs

As the saying goes, first impressions are everything. By having an alluring sign, you can be sure to draw the attention of potential customers. Choosing the right branding for your business is can be one of the easiest and arguably the most important step in your marketing strategy. Slick and modern business signs can mean the difference between increasing a significant amount of foot traffic and having no business at all. Luckily getting new business signs can be an easy endeavor and doesn’t have to break the bank. If you are in the market for a new face for your business there are many options that can fit whatever demographic you serve.

Think About Updating Your Sign to Look More Modern

Your signage might be signaling to prospective customers that your haven’t made the leap into the 21st century. Especially if you have business that is aimed at a younger, hipper clientele, your office signs should reflect your image. Start by doing an online search of similar successful businesses and the type of signs which they are using. There are several sign companies that can help you design business signs that will upgrade and update your image.

Research the Benefits of Window Lettering and Classic Signs

Sometimes having a modern sign might not be appropriate to your businesses image. If you have classic business like a tailor or a barber or if your main customer base is an older demographic a good marketing strategy would be to go for more of an old time aesthetic. You might try to use wood or even classic window lettering to get that warm antique business charm. But make sure to hire a sign company that has a good deal of experience with pulling of classic signage. The last thing you would want is for your classic signage looking amateurish.

Don’t be Afraid to Get Creative

When looking to update your sign, don’t be afraid to think outside the box and try something new. Rather than going with the standard sign format you can work with found and reclaimed materials. Your sign can also support your neighborhoods arts community. By commissioning a local artist to design your signage you are sure to get a individual piece that will not only help increase your business by drawing foot traffic, but also help stimulate your local economy.


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