From the packaging mockup to custom cosmetic packaging, the world of packaging is a more important one than many people actually realize. After all, the packaging that we consume says something about what draws us in and what makes us want to buy something. Though other types of advertising are certainly important, packaging is not something to be overlooked or even discounted in any way.
After all, there are many considerations that must go into making the perfect packaging mockup and, later, the perfect packaging to be seen by millions on the shelves. For one, the material of the packaging matters now more than ever before. Many people are looking to be more environmentally friendly than they were in years past, and recyclable and recycled packaging is a big hit among many different demographics of consumers. However, most types of packaging should also be durable, as up to ninety percent of all consumers and potential customers here in the United States actually do like to reuse their packaging. Some use it for storage, others turn it into craft projects for their children, and others will use it for various purposes around the house or even outside in their gardens. A high quality packaging mockup will show the importance of htis durability, as will the typical box packaging mockup.
And making a social impact – a positive one – is just as important as making a positive environmental impact. In fact, the data more than backs this up, clearly showing that more than half of all people the world over (fifty two percent, to be a little more exact) say that they would rather support brands that support positive social and environmental causes. From supporting cancer awareness and cancer research to LGBT rights, there are many ways that brands and companies of all kinds can show their alignment to social change and can really begin to make a difference in this world that we live in.
But along with what the companies and brands support, the packaging must look good as well, from the packaging mockup (or packaging mockups, plural, as is often the case when it comes to getting the packaging for any given product exactly as it should be) to the final product. The packaging of a product should draw a customer in, and should look good online as well – just as well as it does in real life. After all, the world of ecommerce and online shopping is one that is taking off, and there is certainly no going back now.
And with social media also heavily present in the lives of many young people today, buying things online has been directly correlated with sharing those products with their followers on their social media platforms. In fact, those who are currently considered to be young adults are actually very nearly seventy five percent (seventy four percent, to be exact) more likely to share a product online if they ordered it from an online retailer instead of in store. If shipping deals can also be applied and savings can be had, this percentage is only likely to continue to increase and the product more and more likely to be widely shared across many social media platforms and with many people.
Of course, it makes sense that the quality of the packaging matters as well. High quality packaging shows that the company cares, and that the brand is important to them, as are the people who buy their products. And better packaging has been found to lead to better sales, with a solid fifty percent, a solid half, of all of those who have made a purchase and received quality, premium packaging deciding to make another purchase to go alongside it from that very same company.
From makeup packaging to food packaging to shoe packaging to clothing packaging, the packaging of any given product is highly important, as nearly every – if not every – packaging mockup has shown throughout the years here in the United States and beyond.