Offset Vs Digital Printing, Who Will Win The Design Battle?

Promotional printing

Offset printing was the most popular form of commercial printing in the 1950s. If you are thinking that you should make brochures for your business, you are probably correct. If you decide to make brochures for your business, you will be able to have a portable form of information about your business to let people know what you are all about.

The types of printing to make brochures varies. Offset printing, the most commonly used printing technique, is when the inked image is transferred from a plate to a rubber blanket then to the printing surface. There is also the digital form of printing. When you are wondering offset vs digital printing to make brochures, digital printing can produce quick printing services. It allows for on demand printing, short turn around and the ability to change the look of the image with each impression. For print on demand applications, digital printing is the best option.

If you are a small business owner and you want to do some quick promotional printing, using digital printing to make your brochures is the best way to go. Without a lot of notice digital printing services can still come up with a great looking pamphlet that will attract the eyes of potential customers.

There are a lot of different programs that businesses can buy to do their own digital printing. Using desktop publishing programs can help small business owners save money. In the 1980s desktop publishing became widespread with the advent of the PC. Graphic arts programs such as, PageMaker, Quark Express and Adobe InDesign have made it possible for novice users to create professional looking designs.

The choice between digital printing and offset printing depends on what the business is looking for and the time frame in which they are working. By considering these factors, businesses will be able to figure out which method is best for their needs when they make brochures.

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