How to Optimize Your Video Content for SEO in 7 Steps

How to Optimize Your Video Content for SEO in 7 Steps

Toronto video production

If you’re looking at video SEO services, then you’re probably looking to learn more about one of two interconnected SEO goals using video content. On the one hand, simply creating content is in itself a search engine optimization strategy, since as links to your video get shared online, your rankings should rise. But in order to maximize the effectiveness of your video and ensure that as many people as possible actually see it, you’ll also want to look at video SEO optimization, meaning optimizing your video itself for SEO. Here are seven steps to guide you in that process:

  1. Make Your Goals Clear

    Are you creating a funny or informational video that will be relevant to the wider public regardless of whether they should consider hiring you or buying your product (meaning more potential shares), or are you specifically trying to persuade visitors to become customers or start shopping? You’ll want that goal to be clear before you move forward.

  2. Learn About YouTube

    One of the most popular ways to handle online video for SEO or marketing purposes is through YouTube. There are other options, of course, that you can research. But YouTube has some handy built-in analytics that can help you see how your video is being received.

  3. Do Your Keyword Research

    Creating marketing videos should start with the same steps as creating any other type of SEO-related content. You’ll want to do your keyword research to ensure that you’re addressing the queries people are searching.

  4. Choose the Right Title

    Identify the best keyword for your purposes, and then use it in the title for your video. Make sure, however, that it sounds natural. It should be something like “How to Maximize Video SEO Services,” not “Best Video SEO Services Toronto.” That will benefit you both in terms of SEO and in getting human users to actually view your video.

  5. Write a Good Description

    Since the bots that help search engines determine rankings can’t scan the actual content of your video, it’s important that you write a thorough description that tells them what your video is about and how it should be categorized.

  6. Make Use of Tags

    YouTube (as well as most other video platforms) makes it extremely easy to insert tags. Make sure you’re taking advantage of that feature by using the keywords and phrases you identified as being strongest in your keyword research.

  7. Create a Sitemap

    Once you have the video embedded on your website, you should make sure the bots can tell that it’s there. The easiest way to do this is by creating a sitemap. This will expedite the indexing process, which should result in more traffic and leads for your business.

What other questions do you have on creating and leveraging video marketing content? Join the discussion in the comments.

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