There are countless studies, articles and opinions on the rise of the industry born over the internet. In the past twenty years, we’ve seen almost a complete shift in the way that people shop. The interest of the consumer has grown, their needs have increased and their wants are limitless. When you take a moment to think about it, over the internet everything is a click away. There’s very little overhead to running a business completely online. The downfall of it, money that would once remain local is now being sent to all corners of the globe through the internet.
In order to combat this, many local businesses, based over the internet or with traditional storefronts have turned to local internet marketing. An internet marketing company and many internet marketing services utilize local internet marketing to be the efforts made in advertising through email and over direct sales through eCommerce websites. To reference one of the countless studies done on local internet marketing, it’s been shown that over three quarters of all search users will choose an organic result based on their local area and interests over a paid listing. And an impressive 93 percent of those users are more likely to interact with local businesses and brands over email than by using a social media site.
A local internet marketing consultant will happily inform prospective and older clients alike that a promotional advertising campaign based through email will yield greater results and give businesses an edge by helping them to build and maintain a rapport with current and prospective clients of their own. The incentives provided will also build up the presence of your local website, the more traffic you receive increases your presence on the various search engines through something called search engine optimization or an SEO.
SEO marketing, when coupled with pay per click or PPC advertising is one of the best tactics in local internet marketing that you can bring to your small business, or large one for that matter. With a greater presence, you’ll also find that through social networking sites, your customer base is talking. Some of the most beloved local businesses thrive on the organic marketing of word of mouth utilizing the various social networks. This is a great form of advertising in which you can easily find your pay per click links and specials shared without having to provide too much of an incentive.
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