Throughout the world, technology improves how a wide range of businesses operate. Considering that, it’s wise to think about how technology provides your customers with a better shopping experience. In this post, you’ll learn how technological innovations are shaping the future of the grocery industry.
- Utilizing the Power of Digital Grocery Store Signage
While many things change, signage remains an effective way to communicate with customers. Research shows that 68% of consumers throughout the United States purchased a product or service because a sign caught their interest. Considering that, signage is an extremely effective aspect of managing a successful grocery store. In fact, several studies found that merchandise with signage sold 20% more than products without signs. With that in mind, digital retail signage software is a great way to ensure customers receive constantly updated advertising information. In addition, implementing digital signs means no more spending time on ladders physically changing signage.
- Allowing Customers to Order Groceries Online
Another popular way to utilize technology in your grocery store is by offering online grocery shopping. There’s no doubt that many of your customers lead extremely busy lives. Considering that, it’s wise to think about allowing customers to purchase their groceries online. In turn, you can allow these customers to pick their items up without having to step foot inside of your store. Certain grocery companies are beginning to use this technology to deliver groceries directly to customer’s doorsteps.
- Avoiding Expired Food on Store Shelves
Research shows that shoppers make about 82% of all purchasing decisions while inside a store. That being said, it’s difficult to strengthen your brand while customers are finding aisles full of expired goods. Therefore, many top grocery companies are testing the use of robots to help solve this problem. These robots travel down aisles in search of expired or misplaced products. While this technology is still in its early stages, robot grocers are likely to soon grow in terms of popularity. Other popular types of merchandising solutions involve using digital technology systems to better manage food waste. In turn, these systems allow grocery stores to better track the popularity of each product they offer.
In closing, technology is changing the ways in which grocery stores operate. These technological improvements provide optimal merchandising solutions for grocery companies. In addition, technology benefits customers by allowing them to have a much better shopping experience while inside your grocery store.