How CNP Businesses Can Target Millenials

Card not present chargeback

The digital era opened up a new frontier for Card Not Present transactions, which allow businesses to draw customers from anywhere in the world at the click of a button. Of course, when businesses can’t check the physical credit card during transactions, they will inevitably rack up chargeback costs.

So just how much money do U.S. consumers spend through merchant credit card processing systems each year? Here are some fast facts:

  • Out of total U.S. consumer payments of $8.6 trillion in 2013, customers spent $4.6 trillion with their credit and debit cards.
  • By 2013, there were more than 278 million Visa cards in the United States alone. There are 522 million Visa credit cards in wallets and purses around the world.
  • Credit card ownership is on the rise this decade. By 2017, Mastercard will issue 36% more credit cards. Visa credit cards are expected to grow by 28% in the next two years.
  • In 2010, a third of families (32.7%) in the United States had at least four credit cards.
  • The average American consumer owns 1.96 credit cards at any given time.

As American consumers spend more of their hard-earned cash online, merchant credit card processing companies are trying to find new secure payment options, like Merchant Chargeback Protection. Without such protection, companies that rely on Card Not Present transactions could be fighting a losing battle.

To offset potential losses from the credit card chargeback process, it’s important to find new customers. If your business is trying to target Millenial customers, then here’s something to keep in mind: studies show that 55% of Millenials would pay more for a better customer experience. In particular, young customers expect to see reliable service from their favorite brands both online, in the store, and over the phone.

In particular, young consumers expect their favorite businesses to offer customer support over the phone. Online stores and services without a customer help line will turn off those young shoppers, who have more options than ever. Consistent customer service, especially with a human voice on the other end of the line, can earn a Millenial’s brand loyalty for years to come.