A mystery shopper agency will be incredibly useful for your company. This is a great way to gather info about your organization that has no bias. The top mystery shopping companies employ people that look like run of the mill customers who are likely to purchase your goods or pay for your services. These are standard customers will actually be gathering info about their experience with the service you provide or their use of a product that you offer. The info that they gather will then be relayed to you through top mystery shopping companies, and the feedback you get will help you get an honest impression of how popular your product is or how reliable your service is considered to be in the open market place.
Find top mystery shopping companies that operate in your area. They will help you gather honest feedback so that you can adjust your operations accordingly. Many companies have a blind spot when it comes to managing the end result of their operations. Most manufacturers, for example, become so attached to the product that they are creating that they end up missing some of the flaws customers notice right away. It is similar to raising a child or working with a student as a teacher, in that your company will allow for certain minor flaws without realizing how unappealing those flaws become to a person who paying for the use of your service or for your product.