One of the best things a business can do in today’s market is establish an online presence. 61% of Internet users research products before purchasing — and, in a digital age, that is a significant amount of people. Given that the Internet plays such an important part in society, nearly every business has established some form of net presence — so it is important to not only establish a net presence, but establish it well. This can largely be achieved through a professional web development services.
Does a Great Website Matter?
Great websites really help businesses to sell their products or services. A business may be able to reach their customers via blogging. It may sound strange at first, but blogging is a viable digital marketing too. Companies that blog at least 15 times a month get 5 times more traffic than those who blog less. Blogs are also 63% more likely to influence sales than newspapers. Good online marketing starts with reaching the customer and getting their interest — and blogs do just that.
It seems that many businesses have some form of net presence, so it seems there is an oversaturation of businesses online. Therefore, it is very important to make sure that your business stands out from the rest, and that can be accomplished through two avenues, both of which are equally important: aesthetic and search engine optimization.
A company’s online aesthetic is incredibly important. Web design presents an image of a company to the customer. If the business has an outdated or unprofessional website, the customer will likely assume that the company isn’t current or professional and will move on. However, a clean and navigable website gives the impression that the company is polished, modern, and professional. Websites should be mobile friendly as well, since more people are using smartphones than ever to access the Internet. Professional web developers will work to create a great logo and website for your company, giving your company the aesthetic it needs to stand out in the minds of potential customers.
Professional web developers also specialize in search engine optimization services. Search engine optimization, often abbreviated as “SEO,” is the practice of using certain keywords to match with potential searches and increase internet visibility in search engines. The more relevant your company’s website is to a search, the higher it appears on the list of search results. When 75% of Internet users don’t scroll down past the first few results in a web search, being one of the first results is crucial. By using professional search engine optimization services, experts can utilize SEO to help your business remain relevant and grow.