How do you get your ideas out to the world in the age of mass media? The question doesn’t have an easy answer. Not anymore. While it used to be quite easy or, at least, easier, today we live in a world that’s absolutely drowning in audible and even inaudible noise. It’s not enough anymore to just tell a few friends about an idea and spread the news that way. You need marquee signs, signs for government programs and signs for municipalities and their programs, even digital school signs. You need to be on the internet and on the phone and on social media and everywhere in between. This can seem massively overwhelming and for very good reason. You might think that your business can’t afford full color led signs or any signs at all. It doesn’t have to be all about business, either. Schools need this signage as well, as do social institutions and government offices. It’s a pervasive act most groups and organizations need to participate in. So what are some basic types of signs you can buy and use? The answer might surprise you.
- Starting with the basics
To better understand the concepts of advertising in our new and digital world, it’ll be easier if we start with some basic examples. Take Morton high school in Gary, Indiana. Morton is a good school, one of the top in the county. It’s run extremely well although it has a bit of pest problem in the spring and it needs to raise money to fix this issue. There are a couple ways to go about this, from bakesale fundraisers to sports competitions between different classes that the public can come and watch. They can even host swimming competitions or a battle of the bands. But no matter what way they decide to do it, it won’t matter if the public doesn’t know about it. You can’t raise money without a proper sense of awareness and you can’t raise awareness without knowing how to get people’s attention. This is so incredibly important there are whole schools of academic thought devoted to how it’s done. Fortunately, they aren’t taught at Morton and so the principal and staff are left to wonder, how do they manage to get the word out so they can finally fix their problem?
Getting the word out into the world
So obviously the first thing they need to do is get the word out into the world. But how do they do this? The most obvious and most efficient choice is with signs. Especially for a public school with a limited budget like Morton’s, signs are going to be the way to go. But what sorts of signs can they go with? Well the easiest type would be handwritten signs put up around the community by the students themselves. With the proper permission of the public authorities and any private establishments, handwritten signs can go up practically anywhere. They can have signs for churches, signs for businesses, even signs around different neighborhoods. These are a good idea and, even a few decades ago, may have been good enough. But we live in a flashy age that demands flashier solutions. So, if that’s the route Morton wants to go, what other options do they have?
Bigger and stronger
Digital school signs would be a little more of an expensive options but it would be by no means out of bounds. Long as Morton and its staff have the money to install and power one, then there’s no reason they can’t install digital school signs near their campus to get the word out about their competitions. With enough creativity, they can even play around the words and phrasing on the sign for added effect. Digital school signs are inherently more interesting to the public because they are ever changing and higher than normal. Typically, digital school signs have graphics as well that attract the eye far more than normal, static signs. The option is a bit more complicated, obviously, and will require some help for installation but it doesn’t mean it can’t be done. It might just save the school from itself.