The internet has changed many aspects of the world, there is certainly no doubt about it. The prevalence of the Internet in our lives has made it easier to connect with people all around the world, easier to learn about things that are new and different, and easier even to buy things. In many ways, the world of Ecommerce has become incredibly successful – and not only here in the United States but truly all around the world as a whole as well.
In fact, one lone person here in the United States has been found to be likely to buy up to one thousand and eight hundred dollars worth of various goods and products over the course of just one single year alone, and Ecommerce now has an estimated market value of more than four hundred billion dollars when all is said and done. And in the years that are to come, this number is only likely to climb by quite a bit, ever escalating as more and more people find that they are invested in online shopping.
After all, online shopping is a hugely convenient thing. Buying something and then having it delivered to your door is something that many people have an interest in, and it is just about perfect for someone trying to balance their busy life. Nowadays, even common household groceries are frequently purchased online and then promptly delivered.
But there are a number of decisions that go into online shopping, some that are different than what you would see in cases of in store shopping at brick and mortar locations of stores and places of business. For one thing, the cost of shipping can become a detriment to a number of consumers and potential customers when it comes to online shopping. In fact, for more than forty percent of all customers, free shipping is the most important thing of all when it comes to making a decision about purchasing any given product online.
Aside from this shipping cost and the speed of shipping, more than seventy percent of all customers are interested in getting a discounted price whenever they are able to, much as is the case when shopping in a brick and mortar store as well. This is such an important factor that it’s become very important for just around seventy one percent of all customers who shop online here in the United States.
And using digital marketing strategies has become essential for just about any place of business that is looking to improve their sales, especially their online sales. Even if a store is completely based from an online platform, digital marketing strategies will be very much essential, just as essential for Ecommerce websites as the typical digital marketing agency would be for a brick and mortar based company, in fact. In fact, as any web design agency will be able to attest to, the use of digital marketing strategies is in a big way becoming the future of advertising and marketing, so much so that up to half of the typical marketing and advertising budget will funnel directly into developing and then implementing various digital marketing strategies.
And digital marketing strategies can be used in a variety of ways. For instance, social media is one space where digital marketing strategies are highly utilized, as many people throughout not only the United States but throughout the world as a whole take advantage of social media platforms to stay connected to friends as well as to the world around them as a whole. From Facebook to Instagram, the connectivity that we now see on such a large-scale can be adequately used for the purpose of digital marketing and advertising.
In addition to this, content creation is another smart form of digital marketing used in the world today. In fact, content creation, especially SEO content creation, is considered to be the most effective form of digital marketing by more than seventy percent of all marketing professionals (seventy two percent, to be a little bit more exact). All in all, the world is changing and so to must the world of advertising and even shopping change as well.