4 Reasons Physical Signage Still Works

Suction cup signs

You could be forgiven for thinking that in the modern world the only advertising that makes any real difference is what happens online and in social media. That is the advertising medium of the future, and there’s no denying that a lot of people use digital means to shop these days. But you’re mistaken if you think that things like the glass door sign holder or acrylic display stand no longer have cache. Read on to learn the surprising stats about these sorts of ads:

More People Shop in Person Than You Might Think

We all know someone who never buys anything in person if they can possibly help it. The delivery trucks pull up to their door wish such regularly that you wonder if they’re running a distribution center out of their home. But while a lot of shoppers do use the internet to research what they want to buy, more than 75% of consumers in America still go to a store to do their shopping. That’s a lot of people who can potentially be reached by display racks, a glass door sign holder, or a flyer stand.

Impulse Buys Still Rule

Despite all that research online, surveys show that shoppers are still making more than 80% of their decisions about purchases once they get to the store. The average store shopper makes between six and 10 buys on impulse once they’re there, and 16% of those purchases happened because someone saw a display while they shopping. That means a well-placed glass door sign holder has a genuine chance of garnering real revenue increases.

People Make Decisions Fast

Once, in a store, people have a lot of choices they can make among brands. The research shows that they make these choices within three to seven seconds. That’s not a lot of time to convince someone that a certain brand is better, so the right creative retail display ideas are simple, clear, and eye-catching. In fact, signage is so important that studies show merchandise advertised with a sign will outsell those without signage by 20%.

Signage is Low Cost

Unlike internet advertising, which has to be updated and analyzed constantly, a physical sign has a long life. A sign that lasts for one year costs between three and 37 cents to reach 1,000 adults. To reach that many adults with a television commercial would cost between $4.05 and $7.75.

The traditional glass door sign holder or metal sign stands may seem outdated in the digital world, but in reality they are a great way to reach potential customers. Look into signage options near you today and see who you can reach a lot of people with the message of your brand for a lot less than you think.

Leave a Reply