Real estate signs are similar to business signs in many ways. They both can be designed in a variety of different sizes, shapes, and colors and ultimately they both are used to attract potential customers to a product you’re selling. There are a lot of tips that can be taken from the art of successful business signage and used for real estate signs. Here are three.
1.) Digital Signage: More and more sign suppliers are getting into digital, or lighted business signs for companies to attract customers. The reason being: the proof is in the pudding. Businesses with digital signs average 30% more sales than locations without. Some estimates suggest 40% of people are more likely to make a purchase from a business that uses digital signs. It’s logical to think that real estate signs can benefit from the same principles. If nothing else you’re much more likely to get noticed and seen with signs of this nature. In real estate especially that’s half the job.
2.) Location: The location placement of a sign is crucial no matter what you’re using it for. Without a sign displayed that can be seen from the street, 35% of people wouldn’t even know your business was there. In real estate it needs to be at the forefront, but not awkwardly positioned to affect the overall yard layout. Try multiple options and experiment walking and driving by from different directions to try and find the perfect placement where it can optimally be seen without negatively affecting the visual landscape too much.
3.) Size: Most real estate signs are pretty similar in size. Many times using this default design is fine, but if you really want to get noticed try using an even bigger sign. You could also try utilizing multiple smaller signs strategically located not only on the property, but around the surrounding area.
Whether you’re in the real estate business or selling something else, advertising and getting peoples attention is one of the most important aspects of any business. Try these techniques and see the responses you get.