The history of marketing has moved from paper ads, to radio spots, and of course television commercials. Today, internet marketing and search engine optimization (SEO) is quickly becoming the new hot trend in the world of advertising and promotion. While this new field is certainly useful and a valuable part of any good business strategy as we move forward into the 21st century, sign suppliers and business sign manufacturers will always have a spot in the industry.
It’s tempting to write-off outdoor business signage as a relic of past advertising techniques for the new digital means, but that would be a foolish mistake. As long as there are people still leaving their homes for work, school, leisure etc. there will be room for sign suppliers in the marketing world. Here are three reasons why.
- Cost Efficiency: One of the benefits to the rise of internet marketing is that it provides more opportunities for getting better deals from sign suppliers. Not everyone will stay committed to real life business signs, meaning the price it costs to invest in signage could actually decrease in the coming years. Supply and demand. Even without this theory, on average, a redesigned business sign costs about $0.02 per 1000 views and it reaches more of your overall market than any other form of advertising.
- Overall Effectiveness: It’s been proven time and time again that locations with good signage attract more customers Unless every company turns from brick-and-mortar locations to online-only, sign suppliers will have plenty of business keeping people in business. Approximately 40% of shoppers are more likely to purchase from merchants using digital signs. it’s estimated that 35% of people wouldn’t even know your business was there if it doesn’t have a sign.
- It Never Goes Away: While internet marketing might cut into a piece of the pie, there will always be room for real world signs. On average, people that live or work near your business will see your sign about twice per day, or about 60 times per month. As previously stated, unless people simply stop going outside sign suppliers will always have prospective consumers for business to target.
It’s important to grow and evolve with the world, but don’t be too quick to do away completely with some things that may not seem like they fit with the times. Business signs have been around virtually since the inception of the economic concept and will be for a long time.