Whether you’ve been running a business for two months or 20 years, the importance of creating a comprehensive and appealing web presence is likely very clear to you. After all, with the rise of the mobile device and global internet usage increasing, a web design from 10 years ago simply isn’t going to attract modern customers. For that reason, many companies are turning to web design consulting services to improve their online presence. It’s a smart move: working with a web design consultant is often the best way to insert yourself into a constantly evolving digital market. However, there are a few factors every company should consider before choosing which web design consulting services they should work with.

Does the Website Design Company Offer SEO?

You may have found a talented website designer who can provide the look that you want, but do they have the technical ability to get that product out into the world? Without search engine optimization, or SEO, your website may wind up languishing in Google’s dreaded back pages, where users are unlikely to find it. By working with a SEO consultant, however, you can enhance your search ranking, making it more likely customers old and new will find and appreciate your new site.

Is the Designer Dedicated to Creating a Website for the User?

Web design consulting services are becoming more and more aware that users respond better to certain features. For example, numerous studies show that users skim websites instead of reading line after line of text, respond well to a good use of images, and won’t wait around for a poorly-optimized page to load. As a result, the website that keeps these features in mind will fare better than one that is made for the company in question. Make sure the web design company you hire is user-friendly.

Is the Website Design Company Local?

If you don’t live in an area that has a high number of quality web design services, it’s better to find a web design consulting service that offers an excellent product, rather than worrying about finding a local company. However, if you are lucky enough to be located in, say, the Houston area, you have a fantastic opportunity to take advantage of the best SEO services and website design Houston has to offer. Working with a local company can often reduce communication problems and also gives you access to industry professionals who innately understand the economic climate and culture you work in. Put their own search engine optimization abilities to the test by googling “search engine optimization Houston”, “SEO Houston”, “web design Houston” and other terms to see which companies in your area put their best foot forward when it comes to internet marketing and design.

Finding the right website design service to help you attract customers online is an important decision, one that shouldn’t be taken lightly. However, by asking yourself these basic questions, you should be able to easily identify some of the best website design services in your local area. From there, you can move forward with creating the ideal optimized website that will help your business succeed.