The best pr agency in Boston can tell you all about the benefits of social media, Most Boston pr companies can tell you that about one third of all marketers today are making use of social media for lead generation, while about one fifth are able to close deals via micro blogging. Boston public relations firms can provide the most reliable public relations strategy for your organization, and they can also help you and the members of your staff get a handle on how to make daily use of public relations technology. This includes finding the benefits of social media for your organization. Most of the benefits of social media are easy to grasp, such as saving on the cost of marketing and reaching a wide audience.

Beyond the basics, it helps to know that almost a third of all online display ads are never seen. The application of strategies for customer acquisition and brand awareness are two primary goals of content marketing. This understanding can be easily applied to social media. The use of social login, or personalized accounts, is a great way to increase login rates visitors to the site of your company, as there are about 86 percent of web uses that do not like to create new accounts for every site that they visit. Learn more about social login use and how it can simplify access to your site and attract more customers that drive your profits online.