Virtually every business and company, big and small, is expanding onto the web rather than investing in traditional advertising methods. In 2013, content marketing and social media marketing increased by about 15%. Online social media marketing and search engine optimization (SEO) are among the best ways to reach more potential customers and clients than ever before.

To get the most out of the benefits of online marketing, working with internet marketing companies is often essential. Internet marketing companies can give your business the tools it needs to successfully develop a significant web presence.

Here are the top four qualities your business should look for when hiring an online marketing company:

1. It’s well-established: The best internet marketing companies have been providing their services for several years and have a proven track record of success with their clients. Client testimonials will often be shown on the company’s website — these are usually a great indicator of the level of quality the company will offer.

2. It uses the best SEO methods: Adopting an SEO strategy is crucial to ensuring your company’s website gets noticed by your intended audience. Did you know that an astounding 75% of Internet users never scroll past the first page of a search engine’s results? Internet marketing companies that offer SEO services will use the best tools available to get your website higher up in web search results.

3. It provides individualized attention: Internet marketing companies shouldn’t provide one-size-fits-all solutions for their clients. The best internet marketing companies will evaluate your company’s goals and provide a customized web marketing strategy to help your company succeed.

4. It’s creative: The world of digital marketing is constantly evolving and demands innovation. You should hire an internet marketing company that can creatively and effectively adapt to the evolving Internet landscape and outperform your competitors. Your company will be known as a pioneer in its field as a result. Find more.