Category: Brand development process

  • Ways to Use Design to Improve the Customer Retail Experience

    Ways to Use Design to Improve the Customer Retail Experience

    Branding. It’s a very old term that many still remember the origin of. Ranchers used to brand their cattle with a hot iron so that even if part of their herd mingled in with someone else’s, it was still easy to claim ownership. Hot. Ownership. Claim. Powerful terms in today’s consumer driven industry. Retail locations,…