When you are looking to promote your website through search engine optimization (SEO), it is important to consider working with an SEO web development company that understands the basics of solid web building. You can have the company manage social media, do keyword search for you, and work on link building, but without a comprehensive understanding of what makes a good website, all the links in the world will not get your site the ranking you want on search engines.
The reason for this is that entities like Google are looking for sites that do not merely use search engine marketing professionals to drive traffic to their company’s website using excessive links and paid advertising. In fact, the more organic your content and links are, the more likely you are to attract more users, as about 90% of users ignore paid advertisements. And this will get you a higher search engine ranking.
The best way to do this, is to find an SEO web development company that uses the best web design practices to enhance your website’s appeal. This means that they focus on the rudimentary techniques needed to change the face of your site in a way that appeals to consumers.
One of the ways to do this is to stick with what works for the majority of users. About half of all Americans own a smartphone, and most of them use these phones for the internet. When they hop on a search engine looking for information about products and services, you want to have your website stand out to them, not only because it is at the top of results, but because your website is mobile device-friendly. A good SEO services firm will know that responsive design is essential to attracting and retaining customers, as it allows the site’s interface to translate well across multiple devices.
There is also a lot to be said about loading time. Ads and Flash-related videos on your website will likely elongate the time it takes for your site to load on any device, let alone a mobile one. This matters because the average user waits no more than three seconds for a site to load before hitting the back button in search of a site that gives them quick viewing. In addition, Flash does not load on Apple devices, and with more than 700 million iOS devices sold as of 2013, you may be missing out on a chunk of users if your site requires flash.
Do not forget that an SEO web development company should hone in on simplicity. Newer design trends show that users prefer a simple web design that sticks to the basics — less glamour, more information. Your website does not necessarily have to include amazing graphics or sensational-looking text. Clear, concise links that direct a user to exactly what they are looking for, simple colors, and high quality content will go a long way.
By keeping these search engine marketing tips in mind, you will be able to put your website on the internet map. There may be hundreds of websites that offer similar products and services, but by sticking to these web building basics, you will be giving users a reason to click in your direction.
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