When you’re shopping around for quality SEO services, you can’t simply Google a term like “Internet marketing Rochester NY” and pick the top result. No, you have to do your research, and compare the quality SEO services that you find.

However, you might not know anything about search engine optimization, which is what led you to do the search in the first place. You might feel inclined to try ranking SEO services based on price, but Internet marketing isn’t just another expense–it’s an investment. Remember, you get what you pay for, so you cannot, and should not, choose a marketing company based on price alone.

So to help you shop, here are some ways that you should be ranking SEO services!

Bigger Isn’t Always Better.

When ranking SEO services, it’s important to keep in mind that sometimes less is more. The best Internet marketing company for your business might be a small, local startup. Of course, it could also be a huge company with 500 employees. The point here is not to write off the little guys so soon.

Search Engine Ranking Doesn’t Reflect Quality of Service.

It’s natural to think that the higher ranking SEO services would be better, but–believe it or not–this isn’t the case. Search engines tend to place more emphasis on older domains that were some of the first to pop up for target keywords. Because of the weight of these two factors, it can be hard for others to compete for top rankings (unless they have a time machine). In short, the top ranking SEO services aren’t necessarily better at SEO, they may just be older.

These are two important details to keep in mind as you search for a company to handle your SEO needs. If you have any questions about comparing and ranking SEO services, feel free to ask in the comments. More like this article.