Signage of all types matters, there is simply no doubting this fact. From on site signage to off site signage, the usage of signage has long been important – and will continue to be important – for many years here in the United States. Of course, trade show signage like tabletop banner and tabletop pop up displays are important as well, and so too is the design of booths that you’ll find at any given trade show here in the United States. From truss system booths to other types of booths and displays, trade show set ups have become more varied – and more effective – as the years have passed on.

After all, trade shows and all that they entail, from truss system booths to tabletop display booths, have become hugely important from a marketing perspective. The data gathered on the subject more than backs this up. This data shows that nearly all marketing professionals – up to 99% of them, as a matter of fact – actually said that they found a unique marketing value in trade shows that was not present in any other venue. After all, you won’t see things like truss system booth and tabletop banner display in most other settings, making trade shows valuable for their unique approach to marketing.

And trade shows, through the use of truss system booths and the like, can function as promotional events for many a company and many a product or brand here in the United States. And promotional events are quite important for just about any business here in the United States. After all, research has shown that promotional events alone can cause more than three quarters of all customers to research that brand and perhaps even buy products from it as a direct result. Without promotional events, many a person would not have found brands that they later became loyal customers to, something that’s hugely beneficial to the brand (of course) as well as to the customer, making promotional events ideal for all parties involved in them.

And trade shows and all that they entail, from truss system booths to tabletop displays and trade show booth frames and even tower displays, are on the rise here in the United States. These trade shows are typically held in convention centers, and there are now more convention centers than ever before. In total, there are 252 scattered throughout the country, though the majority of these convention centers are actually located in the states of Florida, California, and Nevada. The states of Florida and California both boast 20 total convention centers, while the state of Nevada follows closely behind with a respectable 19.

And it’s important to remember that trade shows truly do come in all shapes and sizes, meaning that trade shows held today are now able to benefit a wide array of industries that are thriving here in the United States. If you’re going for the first time to a trade show, it’s important to know that you have options for how you set up your booth. From the ever popular truss system booths to trade show tower displays, it’s hugely important to choose the display set up that will work for you and your company. In many cases, this will involve truss system booths. However, truss system booths, as popular as they might be, will not always be ideal. In some cases, retractable banner displays are likely to work better – or even fabric banner displays. Some display options are likely to be less cost effective than others, something else that will certainly need to be taken into consideration for just about any given trade show and trade show display here in the United States.

At the end of the day, there is no doubting the importance of trade shows – and the trade show displays erected for them, of course – here in the United States. Trade shows have become immensely useful as marketing tools over the course of time, and are likely to continue to grow in importance as the years pass on, not just here in the United States but throughout the world.