As a company, it’s imperative that people know about your brand. One way to achieve this goal is by placing it on your company’s packages. Research shows that over 40% of online shoppers felt that branded packaging makes them more likely to recommend products to friends or on social media. Before placing your company’s product on store shelves, you’ll need to think about packaging. Instead of looking at box packaging mockups, you might want to consider using stand up packages. With that in mind, here are three advantages of using stand up packaging.

1. Cost Effective Solution
   
   As a business owner, it’s important to find ways to reduce excess spending. If your company’s packaging is expensive to create, it’s going to cut into profits. You can help solve this problem by choosing a more cost effective packaging solution. Many companies are choosing to utilize stand up pouches because they are inexpensive to produce. In turn, you’re able to enjoy better profit margins for each product your company sells.
2. Better for the Environment
   
   While choosing packages for your company’s products, it’s wise to select an option that’s environmentally friendly. This also helps to generate customer interest. In fact, research shows that almost 52% of consumers throughout the world make purchasing decisions based on whether product packaging shows a company is making a positive environmental or social impact.
3. Able to Store a Wide Range of Products
   
   In most cases, companies produce a variety of products. Considering that, it’s a good idea to choose packaging that is able to safely store all of these items. If not, you’re going to put a lot of effort into tracking multiple types of packages. Fortunately, you’ll find that stand up pouches can include tear notches, zippers, and many other innovations. This allows your company to use this same type of packaging for a multitude of different products.

In closing, it’s important to consider placing your company’s products in stand up packaging. Research shows that companies focusing their attention towards product packaging report up to 30% increases in overall consumer interest. If you’re needing help choosing the right kind of packages, it’s wise to contact a company that creates packaging mockups. In turn, you’ll be able to receive mock prototypes which give you a better idea of a final product’s overall appearance. There are many types of mockups for your company to consider. Therefore, it’s wise to have a company that specializes in creating packaging mockups ensure you’re making the right decisions.