With twenty four hour cable television programming, informercials are common. Infomercial production, direct response production, and Drtv production are responsible for the infomercials that are common during the early morning hours of almost every cable network. Infomercial production companies realized that it is impossible to provide quality and entertaining television programming twenty four hours per day, seven days per week. Therefore, such television downtimes are the perfect chance for companies to buy relatively inexpensive air time to market their latest coffee maker, hair dryer, exercise contraption, diet program, or male enhancement product to those people who, for whatever reason, would rather watch an infomercial than sleep.

Grasping this opportunity, informercial companies and infomercial producers saw the chance to help companies, especially new companies with new fangled gadgets, to market their goods or services via infomercial production. What better way to get noticed for a new product than through infomercial production, which allows for the creation of half hour long or hour long programs to advertise a new product or service? Although informercials are often the butt of jokes, it would be interesting to find one person who did not see the latest Richard Simmons Sweating with Seniors video and not want to call the 800 number on their screems immediately to order it. There are probably few people who have successfully resisted this urge.