Accessing an online banking account.
Binge watching your favorite shows from the internet.
Ordering photos for your daughter’s high school graduation party.
Updating health information for an upcoming doctor’s appointment.
Renewing a driver’s license online.
Checking your son’s college tuition status online.
Accepting an invitation to a wedding your family will all attend in July.
Every one of these activities accesses data that is stored “in the cloud.”
While a cloud services broker may indeed sound like a lofty business adventure, the data that a cloud services broker helps manage is the information that runs nearly every part of our lives. When, for example, a customer swipes a debit or credit card, cloud communications help verify that the customer has enough money in an account to cover the swipe. When a parent checks online for their students high school grades or college financial billing, cloud consultants have helped make sure that the data they need is backed up and available 24/7.
Nearly 60% of Large Enterprises Use Cloud Storage to Improve Integration Between Development and Operations
Just as stock market brokers help handle the transactions of many clients for many different financial institutions, cloud service brokers handle the data storage and back-ups for many different institutions who serve many different customers and clients. And although the biggest cloud storage services are used for state and federal government, banking, and health institutions and other companies, the single consumer constantly takes advantage of these services without even knowing it. Online health portals, for example, gives a patient immediate access to immunization and drug allergy records. These portals are maintained by large medical entities, but can be easily accessed by individual users.

Medical records storage is an example of how cloud services brokers can help their clients manage data sharing between applications. In fact, 59% of businesses use cloud storage to share data seamlessly across applications. On a home consumer level, this data sharing between platforms might look like cloud storage of photos being able to be accessed by different online photo processing applications or social media site. On a business level, this looks like a client storing customer data and being able to access that data through either a billing application or a marketing application.
Basically, cloud storage allows companies and institutions to avoid the double entry of data. As taxpayers, this can mean a potential savings as the government plans to use the cloud computing model for many of its IT services. In fact, the government plans to reduce its data center infrastructure expenditure by as much as 30% by consolidating its cloud data storage.