Creating a successful online marketing plan can seem pretty complicated — unless you have the right foundations to support an extensive creative marketing plan with a creative design process and creative advertising that resonates well with your target audience. It’s important to pay attention to things like UX web design, responsive and mobile website designs, and your company’s overall brand.

What exactly goes into the brand development process? Branding a business is really more of an ongoing project, and the very first steps actually start when you decide that you want to set up a business, listen to your customers, and participate in your community by providing a valuable product or service. But there are few quick tips and tricks that will help you along the way if you aren’t sure that you’ve nailed down your company’s brand just yet:

• Pick important words that define your business and create a tagline that can be used in your marketing plan. Something catchy — but not annoying or cheesy — is what you want to find. Having a few words that you consistently use will create an equally consistent experience for your customers.
  

• Figure out something (positive) that makes your business unique. A little bit of competition is healthy, but too much competition might just drive you out of business. If you can figure out what makes your business stand out from the crowd, consumers are more likely to remember your business and want to engage with you.
  

• Remember that your brand isn’t focused entirely around your business. A company’s brand should also address who the customer is and expects, and how you’re making a positive impact in your community. Engaging with the world around you and making a difference is the best way to show your customers that your brand is unique and that you really do care.

So now we’re looking for some tips from you — what would you advise another business to do when creating their own brand? Be sure to share your thoughts in the comments section below!