Signage is incredibly important for a business. In fact, statistics show that nearly 71% of those surveyed report looking at messages on roadside signs. Considering that, you’ll want to think about placing one of these signs near your business. That being said, there is a wide range of various sign materials and options to choose from. Learning about popular types of outdoor signage might make this decision easier. In this post, you’ll learn about popular outdoor commercial signage options.
Popular Types of Outdoor Commercial Signage
As mentioned, there are quite a few types of commercial signage available. Therefore, you’ll need to begin narrowing down your options. You might find that it’s helpful to consider which types of outdoor signage are popular among other business owners. Considering that, here are three wise way to update your company’s outdoor signs.
Large Outdoor Signs for Increased Customer Awareness
It’s understandable for a business to need a new sign. With that in mind, many companies prefer large commercial signs. This is a task that a sign company should easily be able to handle. That being said, you’ll want to think about the location of your new sign. Statistics show that customers living within a five mile radius of a business see this company’s sign nearly 50 to 60 times each month. Considering that, it’s important to place this sign at a location and angle that’s visible to those passing by your building. A sign company can provide immense amounts of help while figuring out where to place signage.
Bright LED Signs Catch Customer’s Eyes
When thinking about signs for businesses, many company owners want something efficient. Therefore, many companies are making the switch to LED outdoor signs. These signs allow your company’s message to be displayed on large groups of LED lights. It’s understandable to worry that this might cause your energy bill to spike. Fortunately, LED lights are extremely cost effective, meaning they last a long time and don’t use as much energy as other types of lighting.
Signage Featuring Customized Messages
Many companies are choosing commercial signs that allow for customized message creation. These custom signs allow a company’s employees to edit and enter information. After this information is changed, it’s displayed on your new sign. This type of signage works extremely well for companies that want to keep customers informed around the clock. For instance, your company can utilize these commercial signs to keep customers informed of new sales or price changes.
In conclusion, it’s important to choose the right type of commercial signs for your business. One study found that nearly 60% of consumers felt that a lack of signage deterred them from visiting a company. Therefore, a lack of signage could be stopping customers from entering your business. If you want to fix this problem, it’s time to consider upgrading your company’s commercial signs. A commercial sign company will listen to the needs of your company. In turn, you can rest assured that your business will soon have the right type of signage.