1751 marked the first time that an American magazine was published, which happened in Philadelphia, which helped begin the marketing history of America that included one of the most groundbreaking ads of all time from Ridley Scott with his big brother Apple advertisement during the 1984 Super Bowl. This form of brand management is now ruled by online advertising, when search marketing debuted around 1995, with Yahoo, AltaVista and Ask.com search engines being launched. Today, brand management and consulting is among the most important areas of business strategy that an organization must face.
Some brand consulting amounts to superfluous expenditures. In other words, you may pay for brand marketing that is completely bogus. Every brand marketing agency has a unique approach to their services, and franchise marketing in particular requires a niche understanding of the business you’re franchise operates within. It is important to recognize the difference between the quality franchise consultant services that exist, and the franchise consultants that will just tell you what you want to hear while taking your money.
A quality franchise consultant should be able to inform you that recent discoveries through the Pew Internet and American Life Project revealed that nine out of every 10 smartphone owners claim to check their electronic mail and surf the web on their mobile device. That staggering number includes many social media users, and 52 percent of all consumers say they chose to unlike a company page on Facebook due to repetitive or boring posts.