People rarely make their purchasing decisions before going to the store. In fact, about 82% of all shoppers decide on their purchases at the store, not before. This impulsiveness is in part to clever marketing, such as the positioning of products and the shelf tags. A percentage of customers are savvy enough to spot the obvious marketing ploys. Yet it is still a good idea for product companies to focus on their strategy for in-store marketing.
Are Humans Really Drawn In By Colorful Packaging And Interesting Designs?
The human brain is predictable. Scientists have long discovered that certain stimuli appeals to certain areas of our brains. For example, color theory has found that the color red actually encourages humans to eat faster. To answer your question, yes, most fast food chains do feature the color red prominently in their decor. But how can a product company best utilize color theory, shelf tags, and branding control to strengthen their brand and increase sales?
Should Brands Be Concerned About Their In-Store Strategy?
With the overwhelming convenience of online shopping, it is not uncommon for some companies to debate the merits of focusing their attention on in-store marketing strategies. This is a valid question, if a misguided one, and here’s why. Nearly 94% of all product sales still occur in an actual physical retail store. In-person sales are still the bread and butter of most product companies.
Can a Shelf-Edge Promotional Strategy Strengthen Your Brand?
One study revealed that about 68% of shoppers have made an impulse buy because the shelf tags for the product looked interesting. Catching the customer’s eye amongst the sea of other products on the market is critically important. The shelf tags are one way to go about accomplishing this goal. A lower price than usual on a product is an impactful move. About 55% of marketers make a point to respond quickly to their competitor’s move price changes.
What Catches a Customer’s Eye to Encourage Them to Impulse Buy?
A good deal on an item usually catches any customer’s attention. However, even more important is letting the customer know your product is there on the self. How? Through clear descriptions, and perhaps color, it is possible to stand out. This can be tricky for some brands, as it is also important to stay true to the company’s vibe and values.
Good marketing pulls the customer in and encourages them to buy. Psychology and human habits are on your side here, as impulse shopping is a very common trait of most shoppers. A lowered price is a persuasive tactic, which means it’s important that companies stay current and responsive to the moves of the market.